New Ideas Holding is the first ever ‘Ideas Holding’ in the Balkans. It consists of the New Moment and New Ideas Company agencies with branch offices in Belgrade, Zagreb, Ljubljana, Sofia, Tirana, Skopje, Priština, Banja Luka, Sarajevo, Podgorica, and Piran.

More than 200 employees across the region live and work by the slogan “One sees best with his heart”.

Clients of the region-wide agencies include many multinational and local companies and institutions, some of which are also regional.

The Balkans
- The Mud
and The Stars

The Balkans – it’s the mud and the stars, the constant struggle between destruction and creation, and all this makes it particularly interesting on a global scale.

Read more

We at New Moment believe that ideas are the greatest strategic advantage of the Balkans, because the area possesses energy and spirit, as well as young, creative people and leaders in many fields.

We in the Balkans may not be able to make cars superior to Mercedes, but we can certainly make films, music, design, video games, and other creative products which can be competitive in the world market. As well as generating exports and profit, the creative industry helps to spread culture on the global stage.

“It functions in a region long known as one of turmoil in world history – nations ethnically dislocated on the leopard skin principle, the geostrategic interests of various kingdoms and empires, people gazing intently at their mythical past, and many other elements make this region a powder keg that can suddenly blow up, causing a tidal wave of hatred, suffering and war.

“But the Balkans is a convergence of contrasts,” as one writer said. On the other hand, here is the cradle of our civilisation, a meeting point of cultures and languages, a treasury of art where the East and the West shake hands.

The people here cling grand ideals, they are brave and imaginative, they fall in love easily, they are prone to noble utopias, gullible to any experiment, they sing beautifully and play excellent football. But above all, they are relentlessly witty and they make fun of everything and anything – their own fate most of all.

No matter what happens in the world, here it feels as though it is happening for the first time. Anything which happens a second time causes mere indifference in this region.

This region is pure avant-garde, not just in art but in life, as well. It is a medley of dreams and waking life. It is the mud and the stars. Nothing and everything. The top and the bottom.

That’s why the Balkans has always had great writers, idea makers, some of the best films, painting styles of global significance and sportsmen on top of the world. People here play good jazz. Around here, everything is rock and roll.

Bogdan 'Tirke' Tirnanic
S & S Balkan Brochure, 1995

New Moment is an agency just like any other. An agency with computers, offices and, everything any other Balkan or European agency has. What makes it different from the others is that New Moment has: Neša, Sašo, Žarko, Filip, Lazar, Oliver, Slaviša, Svetlana, Jasmina, Mira, Boštjan, Vini, Endo, Kasper, Hari, Tabi, Igor, Nemanja, Jovica, Mihajlo,Maja, Aleksandra, Džambo, Bibi, Nikoleta, BC, Vlatko, Sasko, Marko, Andrea, Petar, Ficho, Ljubiša, Jana, Dragoljub, Džemail, Kostić, Nini, Eli, Margarita, Goce, Goran, Draganče, Glorija, Andreja, Barbara, Luka, Dedo, Maya, Marcheva, Nadežda, Rozalina, Yana, Assia, Tsvetelina, Mihalina, Sanka, Damyana, Daniela, Anna, Assia B., Sofia, Alexandra, Ivan, Rosina, Anton, Kiril, Fani, Lora, Dora, Margarita, Krastyo, Nikolay, Marina Borislav, Ventsislav, Vanya, Boka, Kostadin, Detelina, Genoveva, Ralica, Svetoslav, Blagovest, Martin, Svetoslava, Kristian, Martin, Miroslav, Ognian, Tanya, Klavia, Rositsa, Branka, Ana, Peđa, Sale, Goxy, Nenad, Marko, Sandra, Vladan, Tijana, Ema, Anja, Branko, Bogdan, Miloš, Sandra, Jelena , Jovana, Tamara, Silvija, Igor, Ana, Slađana, Ivana, Ivan S, Tomaš, Mia, Nemanja, Vukašin, Radislav, Vladan, Jelena, Filip, Keno, Stevan, Zorica, Jelena and me. Saki was there, too – and he still is.

Maybe I’ve forgotten someone: there are a lot of us. These people have been working on themselves and the agency for years. A lot of them have grown up here, and there are a lot of them who have their own big agencies and who learned the tricks of the trade here.

The trade that is taught at New Moment isn’t taught anywhere else, because it’s a lot to invest in people. So, you see, New Moment is good people – people with emotions and ideas. People who live with this work, who hang out together, who know one other, who work together, with a lot of love.

Dušan Drakalski

Regional Creative director,

New Moment New Ideas Company Y&R