According to psychological theory on propensities, just as there are people who are prone to car accidents, there are people who are prone to the advertising business.

Advertising is not a job; it’s a way of life. If a person has an idea in their head at 3pm, and again at 5pm – they certainly won’t be able to stop entertaining it. They’ll keep at it, despite the fact that nobody’s forcing them to, over dinner and then in the morning. This isn’t overtime, because we’re not valued for how many hours we work, but for what we get done. There’s no punching the clock in this line of work – the only thing ticking is your heart.

Dragan Sakan

Work hard,
play hard

I’ve just realised that I’ve spent more than a third of my life at New Moment! Almost as long as primary and high school together. That’s why I’ve learned several times more: first of all, how to do this work in a professional and ethical way, and then the finesses, the little tricks and “spirit sprinklers”, which Saki never kept in reserve, just like his famous torn-up pieces of paper. In fact, all this time without even being aware of it I have been learning about spirit, the art of life, and the power of ideas.
I’ve also forgotten a lot: the idea that you have to make a clear choice about what you do (why this, when you can do anything that interests you?), the thought that “work is one thing, and life is another”, as well as the concept that work allows no space for play.
I was at New Moment when 9/11 happened, when Zoran Đinđić was assassinated, when the Olympics began. I left New Moment to take my graduate exam and get my driving license, and then returned to Hilandarska 14 to celebrate. There I have had some of my most interesting and inspiring conversations and have met people who played and still play especially important roles in my life.
You could say that I practically grew up at Hilandarska 14, if you can speak at all about growing up in the context of creatives and companies like New Moment! And even if I ever do grow up, I want to work with ideas. That’s another thing I’ve learned at New Moment.

Svetlana Ćopić

Creative Director,

New Moment Belgrade



Petar Radic

Account Executive Banja Luka & Sarajevo

Ledina Stafa

Client Service Director Tirana

Slavisa Savic

Idea Man Belgrade

Andrea Kostovska

Junior Designer Skopje

Zvonimir Koretic

Managing Director Zagreb

Milena Vajovic

Account Executive Belgrade

Nenad Lozovic

Managing Partner Sofia

Goce Basevski

Managing Director Pristina

Natalija Jovanovic

Account Manager Podgorica

Oliver Petrovski

Managing Director Tirana

Sandra Kovacevic

Account Manager Belgrade

Damjan Pugelj

Idea Thinker Ljubljana

Jelena Ivanovic

Executive Director Skopje

Vuk Tomic

PR Executive Belgrade

Milkica Stankovic

PR Manager Belgrade

Barbara Knez

Office Manager Ljubljana

Gerti Lezi

Media Planner Tirana

Nikola Pesev

Digital Manager Skopje

Aleksandra Ilievski

Media Manager Skopje

Bojana Bogicevic

Digital Executive Belgrade


Igor Karanovic

Web Developer Banja Luka & Sarajevo

Jelena Dukic

Office Manager Belgrade

Dusan Drakalski

Regional Creative Director

Nenad Milutinovic

BTL Director Belgrade

Jasmina Nikolic

Client Service Director Belgrade

Igor Milovanovic

Head of Art Belgrade

Ninko Kuzmanovic

Chief Finance Officer Belgrade

Ana Vehauc

Creative Strategist Belgrade

Bostjan Prijanovic

Managing Director Ljubljana

Maja Bajic

PR & Account Director Banja Luka

Mihajlo Cvetanov

Head of Production & BTL Skopje

Goran Naskovski

Finance Director Skopje

Luka Kobale

Idea Thinker Ljubljana

Nikola Vojnov

Creative Director Skopje

Jovana Vukoje

PR Event Manager Belgrade

Vladimir Radivojevic

Senior Art Director Belgrade

Marko Dedic

Account Executive Belgrade

Fatjon Shaba

Graphic Designer Tirana

Branka Conic

PR Director Belgrade

Sandra Pejic

Programmer Belgrade

Saso Pesev

Managing Partner Skopje

Nikoleta Rsitevska

Chief Finance Officer Skopje

Ivan Tokin

Copywriter Belgrade

Alora Duka

Account Executive Tirana

Žarko Sakan

Managing Director Belgrade


Ivana Veljkovic

Senior Art Director Belgrade

Dinko Zagorac

Executive Director Zagreb

Srdjan Djurasinovic

Account Manager Banja Luka & Sarajevo

Altina Banaj

Account Manager Tirana

Lazar Sakan

Creative Manager Belgrade

Ivan Savic

Senior Art Director Belgrade

Predrag Garasanin

Planning Director Belgrade

Tomas Ljumovic

Senior Art Director Belgrade

Andreja Popovic

Account Director Ljubljana

Ermelinda Muja

Finance Officer Tirana

Eli Peseva

Communication Director Skopje

Vlatko Kazandziski

Regional Media Director

Jasmina Ivanoska

Assistant Accountant Skopje

Milutin Markovic

Junior Designer Belgrade

Vladimir Sutvic

Account Assistant Banja Luka & Sarajevo

Goran Rudinac

Head of Digital Belgrade

Tijana Marcicev

Account Manager Belgrade

Jelena Nozica

Media Planning Director Belgrade

Glorija Petek

Account Director Ljubljana

Nemanja Vucinic

Executive Director Belgrade

Dragan Rujevic

Managing Director Banja Luka & Sarajevo

Agron Xhaja

BTL Manager Tirana

Mirjana Pejovic

Office Manager Belgrade

Keno Daljipi

Production Manager Belgrade

Masa Vuckovic

Senior PR Manager Belgrade

Vladan Mijkovic

Account Manager Belgrade

Emila Smit

BTL Manager Belgrade

Mia Uzelac

Copywriter Belgrade

Damir Cobeljic

Media Manager Banja Luka & Sarajevo

Filip Dimitrov

Client Service Director Skopje

Sasko Kazandziski

BTL Manager Skopje

Milena Spirovska

Account Manager Skopje

Ljubisa Sulimanovic

Digital PR Specialist Skopje

Irena Daviteva Mitkova

Production Manager

Igor Tosevski

Art Director Skopje

Hari Rudeski

Graphic Designer Skopje

Aleksandar Sazdovski

PR Manager Skopje

Aleksandra Kirjazovska

Media Planner Skopje

Milos Zaric

Art Director Belgrade

Maja Rosic

Managing Director Podgorica

Milos Janjic

Digital Manager Belgrade

Katarina Todosijevic

PR Account Director Belgrade

Jana Misheva

Graphic Designer Skopje

Nina Sotlar

Event Manager Ljubljana

Zarko Mrcarica

Driver Belgrade

Nemanja Radomirovic

Account Director Belgrade

Suzana Trivic

Finance Officer Banja Luka & Sarajevo

Stevan Knezevic

Finance Director Belgrade

Srdjan Lazarevic

Legal Department Belgrade

Filip Petrovski

Account Executive Skopje

Viktor Ilijev

Account Executive Skopje

Sanja Racic

Logistic Belgrade

Andrea Petrovic

Graphic Designer Banja Luka & Sarajevo

Jelena Zlatanovic

Senior PR Manager Belgrade

Marijana Stojanovska

Media Research Analyst Skopje

Milos Bukvic

Senior Media Planner Belgrade

Branko Milutinovic

BTL Manager Belgrade

Slobodana Sakan

PR Manager Belgrade

Nikola Prokopijevic

Logistic Belgrade

Milan Tanaskovic

Procurement Officer Belgrade

Dzemal Smailagic

Video Editor Skopje

Jelena Krivokapic

PR Account Director Belgrade

Anja Bilbija

BTL Executive Belgrade

Nemanja Spoljaric

DTP Designer Belgrade

Petar Mladenovik

Junior Designer Skopje

Margarita Markoska

DTP Desinger Skopje

Eli Kavadarkova

Assistant Accountant Skopje

Dragoljub Nikolovski

Cinematographer Skopje

Vladan Andjelkovic

Media Director Belgrade

Slobodan Potic

Logistic Belgrade

Aleksandar Juric

Graphic Designer Banja Luka & Sarajevo

Zorica Stokic

Finance Officer Belgrade

Biljana Zupanoska

PR Manager Skopje

Marko Markovic

Senior Account Manager Belgrade

Milan Dimitrijevic

Logistic Skopje

Gorana Vukicevic

Account Assistant Banja Luka & Sarajevo

Sladjana Danojevic

Graphic Designer Belgrade 

Vladimir Baclija

Photographer Belgrade

Milan Ruzic

Logistic Belgrade

Ivan Stojanovic

IT specialist Belgrade

Aleksandra Trpceska

Office Manager Skopje

Maja Avlijas

BTL Manager Banja Luka & Sarajevo

Jelena Zecevic

PR Assistant Belgrade

Zoran Savic

Logistic Belgrade

Work hard,
play hard